easyJet
They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. EasyJet | Company Overview & News - Forbes The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Government guidance and assistance available to travel and tourism businesses. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows:
Henderson, L. Neasham . [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. EasyJetHotels offers accommodation products throughout the airline's network. Bennett. Also the condition of the world economy determines the nature of its marketing policies. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Popular books for Law and Public Services . The organization can be of any kind meant to realize certain goals by the society. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. 1. Primary or secondary. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Johan Lundgren. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. A2 US Government and Politics A.J. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH British Airways Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. BMAN72801
EasyJet hack: 'I've been left in complete limbo' - BBC News A stakeholder is a person group or organization that has interest or concern in an organization. The organisation mainly expands through acquisitions 4. Introduction
However, its operating profit has decreasing which may influence take more loans from financial institutions. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. The series, while not always portraying the airline in a positive light, did much to promote it during this time. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Company Analysis of Easyjet | Business Paper Example (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Thu 28 May 2020 04.59 EDT. Staffing and recruiting 10
[60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. I/ Easy Jet : General Overview
It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. It is more suitable for students and ordinary income people. Butterworths Company Law Handbook K. Walmsley. Stakeholder An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. TABLE OF CONTENTS
Management EasyJet goes to shareholders for more cash after rebuffing takeover Updated: Feb 28th, 2023. A stakeholder is someone who holds and interest in the company. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. It is corporates, Premium The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium London Southend Owners Explore Airport Sale - Airways [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. These cookies track visitors across websites and collect information to provide customized ads.
Strategic management [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Low-cost carrier A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. and
Low-cost carrier Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf 3.4 Place 8
There are political factors like liberalization, Premium Charitable organization EASYJET PLC : Shareholders Board Members Managers and Company Profile [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. What is a Stakeholder? | Definition, Strategies, and Overview - ProductPlan EasyJet under fire as flight chaos exposes carrier's operating model. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. In April 1998 EasyJet went online. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Airline Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . M1- Assess the relationship and communication with stakeholders of two Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business
[94], EasyJet has a reward miles sharing agreement with Emirates. Its theory might affect the perception of air travel with the vision of building a customer focused brand.
Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. 3. [53] It also announced its first annual loss during the 25 year history of the company. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. She added that the A321neos would help to cut costs by 9 per cent. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com Low-cost carrier The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium When EasyJet received H89, it had a 1970s-style office setup. Introduction 3
The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Airline [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. It has seen an increase in customer loyalty in its core markets. [16] They later closed three of their bases. In other words, your project's stakeholders are the . [25 marks] [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Good Essays. Shareholder Internal stakeholders are those from within the, Premium EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. EasyJet was strategically located, Premium EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Business Model Analysis
Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. We are a low-cost European point-to-point airline. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . We also use third-party cookies that help us analyze and understand how you use this website. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. 3.5.3 Customer support service 10
Stakeholder Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. DEVELOPMENT SUGGESTIONS
A stakeholder can be a wide variety of people impacted or invested in the project. This gives a load factor of 92.6%. Many companies are now using websites to communicate with stakeholders.
[85], EasyJet serves 136 destinations (as of February 2019). Table of Contents. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Organization, Stakeholders
[22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. 3 Marketing Mix (7Ps) 4
[59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. What we do - easyJet plc It is very difficult to classify easyJet's social responsibility activities. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Stakeholders of easyjet Free Essays 2022-11-05. Low-cost carrier Solved Question 1 Identify the key stakeholders of EasyJet - Chegg and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). This website uses cookies to improve your experience while you navigate through the website. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Answer (1 of 4): A number of these stakeholders can be Identified. Premium Easyjet S Response To Social Responsibility Needs - UKEssays.com 1. The level of stakeholders depends on the political economic and social environment. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. To have happy customers a firm ha sto create expectations and meet them.
1.4 Research objectives. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising)
"Stakeholders of easyjet" Essays and Research Papers. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007).
Mission, Vision, Goals and Objectives of Easyjet Plc - Essay48 Thomas Reynaert, Managing Director, Airlines for Europe (A4E) 2 Brief history of KLM 3
It urged travellers to cut out the travel agent.
EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. EasyJet Company: Strategic Capabilities | Free Essay Example This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Pricing [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel.
Also the product that airlines serve is a somewhat typical service.
Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Government grants permission to purchase new Aircrafts. How does EasyJet contribute to the UK economy? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. London Gatwick Airport Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . CSR, credibility, employees' rights and legitimacy during a crisis: a [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. BMAN72801
3.6 Physical evidence 11
Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. easyJet Cyber-attack Timeline Management Introduction
Stock market March 3, 2023. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . But stakeholders can also be employees, bondholders, customers, suppliers and vendors. When flights are cancelled, passengers are supposed to be reimbursed within one week. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. easyJet's Strengths. Maintaining high customer satisfaction ( low prices and high quality can be pursued together)
"Easy Jet" redirects here. EasyJet has increased the amount of modern aircraft to [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. 1.Introduction
Executive Summary 1
who are the stakeholders of easyjet - mail.dynamictyping.dev Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game
[6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. EasyJet was founded by Haji-Loannou in 1994. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Motivational and inspirational Alternatively, customers can book accommodation separately at the EasyJetHotels website. A shareholder, though, is someone who has invested in a corporation. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Germany For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. These were flown on two routes: Luton to Glasgow and Edinburgh. European Countries Collaboration and good relationship making EU politically stable. What Stakeholders Want From Easyjet 2022-11-21. Interviews by Ross Falconer. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Easyjet Plc Porter Five Forces Analysis - Fern Fort University Stakeholder theory. Customer service The 10 Types of Stakeholders That You Meet in Business Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Necessary cookies are absolutely essential for the website to function properly. [10][27], In 2002, the airline opened its base at Gatwick Airport. For example, a stakeholder can be the owner or even the shareholder. The two organisations I will be looking at are Tesco and Macmillan. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Stakeholders can affect, Premium [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Letter to shareholders from the Chairman of easyJet plc. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Simple & Easy EasyJet Titles. [15 marks] Here is a useful summary:
The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe.
Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). The airline's monthly inflight magazine is called The Traveller. EasyJet UK staff would continue to be based in Luton. Marketing In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Future expansion 12
Who are EasyJet stakeholders? - Heimduo 4.1.1. Therefore it has to be differentiated with marketing processes. EasyJet Company's Strategic Analysis and Marketing Essay Airlines which fail to comply with strict, Premium What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me Airline, MARKETING RESEARH PROJECT 3.1.5 Credit terms 5
However their expectations are plenty. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. What we do. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level.
They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline .