One finds relatively little theoretical and empirical work regarding the role of interpersonal : Paper presented at the Annual Meeting of the Aisociation for Education in Journalism (64th, East Lansing, MI, August 8-11, 1991). GEORGE P. MOSCHIS is Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology program faculty. 24p. Aug 81. Moore, Roy L.: Moschis, George P. Anticipatory Consumer Socialization. Interest in the area has been growing recently among several groups of people, mainly as a result of contemporary issues related to public and corporate policy formulation: 1. GEORGE P. MOSCHIS* While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of interpersonal communication. This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. Moore, Roy L. , Moschis, George P. , and Stephens, Lowndes F. “An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization,” paper presented to the International Communication Association, Chicago, 1975. Search for more papers by this author 1944. GEORGE P. MOSCHIS is Professor of Marketing and Director of the Center for Mature Consumer Studies, Georgia State University, and a member of the Gerontology Program faculty. DESCRIPTORS Adolescents:, *Behavioral Science Research: Career Roy L. Moore and George P. Moschis. George P. Moschis (gmoschis@gsu.edu) is the Alfred Bernhardt Research Professor & Director of the Center for Mature Consumer Studies at the J. Mack Robinson College of Business, Georgia State University. The author is indebted to Linda G. Mitchell of Georgia State University and to Ruth B. Smith of the University of Maryland for their thoughtful reading of the manuscript and their comments. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click on download. George P. Moschis is Assistant Professor of Marketing and Roy L. Moore is Assistant Professor of Journalism, both at Georgia State University, Atlanta, GA 30303. EDPS PRICE MF01/PC01 Plus Postage. Google Scholar Journalism Quarterly 2016 60: 1, 67-73 Download Citation. by George P. Moschis $105.70. George P. Moschis is Alfred Bernhardt Research Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University; and Adjunct Professor and Director of the Consumer Life-course Studies Group at Mahidol University in Bangkok, Thailand.Professor Moschis is an internationally-known authority on consumer topics relevant to people at different … MOSCHIS, George P.MOSCHIS, George P. American, b. George P. Moschis is Research Associate Professor of Marketing at Georgia State University, Atlanta, GA 30303. GEORGE P. MOSCHIS and GILBERT A. CHURCHILL, JR.* Consumer socialization is the process by which young people develop consumer-related skills, knowl-edge, and attitudes. An internationally recognized authority on marketing to older adults, he has been a consultant to corporations and government agencies throughout the United States and abroad. Genres: Marketing.