We considered their B2B audience. As a fintech provider, it was important for AnyDay to spotlight key differentiators from its competitors. The sales collateral was succinct, on-message and in-brand for both Discover and AnyDay. We established brand guidelines for the AnyDay word mark and logo, as well as approved iconography, shapes and patterns that could be associated with the brand. From a name and visual identity to messaging and visual communications, M studio developed every aspect of the AnyDay brand. 16.2 You may not change any provisions of these Terms. We paired this with important personnel and partnership announcements to maximize expsore for the new brand. The programs are somewhat influenced by gig economy employers or platforms that offer services through mobile applications, but the programs also are offered through traditional employers. Why its time to re-examine the standard pay cycle. endobj We designed it so that it could grow with the AnyDay brand, adding press, blogs, and content marketing collateral to support increased traffic and engagement on amonthly basis. Launched in 2020, AnyDay is the worlds first vertically integrated provider of end-to-end on-demand wage pay and For the AnyDay launch, we promoted this earned wage access fintech product through an integration of public relations tactics. With a primary focus on owned content and earned media during the fintech start-ups launch phase, we used website design, social media marketing, digital marketing, public relations, and content marketing to let the world know AnyDay is payday. Placements in top-tier publications like Forbes and Bloombergas well as niche outlets like the Nielson Report and Recruiting Daily. xc```a`` W f2lXDV} f ~(f`T. An estimated 78% of the US population currently lives paycheck-to-paycheck. Now is a good time to ask whether withholding access to accrued wages until mid-month is the best approach to paying employees. About PrismHR. M studio worked with the AnyDay team to identify the ideal social media marketing platforms for the brand. When building a brand from the ground-up, ensuring a cohesive look and feel is a must. But didnt have the structure or team in place to develop a new brand from the ground up. AnyDay, the worlds first vertically integrated provider of end-to-end on-demand wage pay and other financial wellness solutions, launches today. I feel its balanced sound would respond well to any players touch, and let their own expression of their emotion come through . As such, M studio crafted the content and designed a comprehensive whitepaper on earned wage access for AnyDay. The goal was to keep a relevent consistent flow of information to the media. PrismHRs mission is to fuel the Our agency designed a website that is easily navigable by end-users. AnyDay Is Payday DE NV E R -- A n yDa y , t h e wo rl d s f i rst ve rt i ca l l y i n t e g ra t e d p ro vi d e r o f e n d -t o -e n d o n -d e ma n d In todays digital marketing landscape, content marketing is a must, particularly when working in B2B. Fintech PR is important. qRail.in was registered 2715 days ago on Saturday, September 28, We designed co-branded marketing materials that could be used as an example of how to sell the product into Discovers expansive merchant network. Fintech QRails operates a cloud-based open API platform for mobile device-oriented applications focused on financial wellness. This was a stark number pre-coronavirus, and the global pandemic has only heightened the economic stresses many Americans face. FEATURES INCLUDE: Access your Money - Anytime. by Antony Peyton - 17 July 2020 Denver-based QRails has unleashed its AnyDay entity as the worlds first vertically integrated provider of on-demand payment solutions. The Investor Relations website contains information about The PNC Financial Services Group, Inc. Keybank-Login. For more information, please visit www.AnyDayisPayday.com. Why Early Access To Earned Wages Is No Longer Reserved For The Gig Economy. The issuer processor QRails wanted to productize its market-leading earned wage access solution. From a name and visual identity to messaging and visual communications, M studio developed every aspect of the AnyDay brand. Buy Now Pay Later: How COVID-19 is aiding the payment model. Pay Any-Day is Available to Employees through eligible Employers. << /Pages 39 0 R /Type /Catalog >> We created a flexible brand AnyDay is owned and powered by QRails, a cloud-based, API driven issuer-processor enabling clients in the US, Latin America, Europe and Australia to deliver innovative digital payment solutions. << /Filter /FlateDecode /S 51 /Length 80 >> The fintech industry is competitive. QRails which also has a London office picked up $8 million in funding to launch this new venture yesterday (16 July). It outlines key value propositions for the brands sales targets and highlights important educational tools and resources for prospects. M studios whitepaper for AnyDay addressed just that. 9 0 obj For which styles and positions is this pickup (un)suitable: Use a 1meg pot rolled to stream Thats why our agency collaborated with the AnyDay team to create usage and application guidelines. Story continues . And it also outlined the unique selling proposition of the product. Visit www.AnyDayisPayday.com to find out more. We created a flexible brand system to support AnyDays entry into the competitive payments landscape. And we generated continued growth month-to-month on both platforms. We are enabling employers to advance funds to help their employees, especially those who are living paycheck-to-paycheck. About AnyDay. The pandemic has forced many businesses to move to remote working, and that transition has exposed the inefficiencies of traditional analogue payment processes. By steering every aspect of brand development and strategy, M studio created a strong visual identity for AnyDay. 760 / Day: Estimated Page Impressions: 3,100 / Day: Domain Creation Date: September 28, 2013: Domain Age: 7 years, 5 months and 7 days (2,715 days) IP Addresses: 2 IPv4 and 2 IPv6: Web Server Location: United States: Updated: Thu, 4 Mar 2021 13:24 GMT Frequently Asked Questions (FAQ) When was qRail.in registered? Schaller, QRails, with varied results but kept coming back to these. endstream Deposit into any Bank Account in the U.S. Transaction Fee of $2.95 / $1.95 per Advance depending on Product Selection. The issuer processor QRails wanted to productize its market-leading earned wage access solution. we are required by various Why Earned Wage Access Is The Best Recruiting Tool You Are Not Using. Launched in 2020, AnyDay is the worlds first vertically integrated provider of end-to-end on-demand wage pay and Prior to Covid-19, one of the top financial concerns in the U.S. workforce was related to paying back student loan debt a common financial pain point for the last few decades. A better alternative is available: providing employees instant access to earned wages through digital pay advances. 8.3 You acknowledge that: 16.3 The relevant Product Specific Terms will apply if there is any conflict we will at all times remain responsible for determining the purpose of and between them and the Terms in this document. It addressed key questions and pain points from the brands target demographic. Thats when they came to our agency for B2B marketing support. Strategies for B2B marketing often include co-branded partnerships and sales collateral. AnyDay is owned and powered by QRails, a cloud-based, API driven issuer-processor enabling clients in the US, Latin America, Europe and Australia to deliver innovative digital payment solutions. While the payments industry offers a variety of earned wage access solutions, AnyDay is industry-leading with its vertical integration and low-to-no cost fee structure. Then we crafted educational and informative content tailored to the HR, professional employer organization and workforce management segments. Once the AnyDay brand was established, it needed a digital presence for the companys B2B sales and marketing efforts. The AnyDay font family and color palette were clearly articulated for the client as well. Visit www.AnyDayisPayday.com to find out more. "Based on low rates and a high volume The rapid growth and improvement of fintech brands over the past decade have broadened the market for BNPL services. Examples of how these elements can be applied in social media, marketing materials and digital properties were then outlined for the AnyDay team. QRails API-based Issuer Processing Service. endobj https://www.globalbankingandfinance.com/category/news/anyday-is-payday Automatic Repayment on Payday. The result? Story continues. Thanks to the payments infrastructure of its parent QRails, the AnyDay platform enables payroll processors, human capital management companies, workforce management providers, and large corporations to deliver an immediate advance of earned wages to employees at low to no cost. Advance up to 50% of Your Pay. Our agency crafted messaging that addressed the unique value proposition of the AnyDay solution. We also identified the digital marketing and communications channels by which to introduce the brand to its target market. Thats when they came to our agency for B2B marketing support. Especially when you are a start-up looking to get recognized. Our agency used thought leadership and expert positioning strategies. El i g ibi l ity re q uirements app l y. ]) Its too easy to let brand standards slip through the cracks when working with internal and external teams. Our social media marketing team used owned, earned and sourced content to populate the brands Twitter and LinkedIn accounts. Marqeta's top competitors are Galileo, Brex and QRails. means for Processing your Personal Information; 16.4 South African law governs these Terms. But didnt have the structure or team in place to develop a new brand from the ground up. How coronavirus changed the way hourly workers manage their money. 1842-1866, November 08, 1860, Page 3, Image 3, brought to you by Library of Congress, Washington, DC, and the National Digital Newspaper Program. This is the case when AnyDay was considered as an earned wage access provider for the Discover Global Network. About AnyDay. It's an Advance - Not a Loan, No Interest (APR) Paid. Use with a Mesa Boogie DC5 combo and a Crate VC120 head, (Excellent old Marshall knockoff) to an 80's 4x12 Celestion cab. On-demand pay, also called earned-wage access or instant pay, allows employees to use a mobile application to access some or all of their earned wages on a shorter pay cycle than the normal pay period for their employer. How EWA Platforms Can Help Employees Make Good Financial Decisions. 8 0 obj