Launched just last year, Curated by Kohls features a rotating selection of emerging brands that are refreshed quarterly, bringing a constant stream of newness to Kohls merchandise assortment. As part of its strategy, Kohls has set a new vision: to be the most trusted retailer of choice for the active and casual lifestyle. MENOMONEE FALLS, Wis. April 20, 2021 Kohls announced today a new partnership to bring TOMMY HILFIGER mens sportswear to more than 600 stores across the country, and an expanded assortment on Kohls.com this fall. Kohl's is hoping its new FLX private brand can help boost the active and casual category to 30% from [+] 20% of total sales. Kohls today shared the companys new strategic framework with the investment community, including new initiatives to position the company for long-term success. Kohl's to launch private-label athleisure brand The new clothing line offers core apparel from bottoms, shorts and tees as well as seasonal pieces Kohl's is to launch a new private label speciality athleisure brand, produced using sustainable methods and materials, as the US department store retailer looks to strengthen its position in active and casual apparel to tap into consumer demand for more comfortable clothing.. FLX will be available in select stores and online from March 2021, with offerings for both men and women. Courtesy of Kohl's. MENOMONEE FALLS, Wis., October 20, 2020 Kohls (NYSE: KSS) announced today a new private label, specialty athleisure brand, FLX, available in select stores and online at Kohls.com beginning March 2021. Kohl s announced today a new partnership to bring TOMMY HILFIGER men s sportswear to more than 600 stores across the country, and an expanded assortment on Kohls.com this fall. Featuring a rotating selection of emerging brands that will be refreshed quarterly, Curated by Kohl's brings a constant stream of newness into Kohls merchandise assortment. As we introduce new products and brands for our customers to explore, one continuous source of discovery for Kohls customers is Curated by Kohls. The collection, which includes items for men and women, is available in 300 Kohl's Kohl's Corp. KSS, +2.38% announced the launch of its new private-label athleisure line, FLX, on Thursday. The new private-label brand complements its current roster of private and national brands, which includes active and outdoor brands like Under Armour and Nike, according to Kohls. Kohls (NYSE: KSS) is a leading omnichannel retailer. Kohls Partners With Iconic Brand TOMMY HILFIGER. Finder said that FLX, like any new With more than 1,100 stores in 49 states and the online convenience of Kohls.com and the Kohl's App, Kohl's offers amazing national and exclusive brands at incredible savings for families nationwide. About Kohls. Kohls customers can now discover and shop multiple new brands with Curated by Kohls now available on Kohls.com and in more than 50 Kohls stores. April 20, 2021.