Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. Spieth has held his sponsorship deal with Coca-Cola since 2016. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. The legendary video boasts 79 million views and counting on YouTube. Your email address will not be published. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. This was around $94.5 million. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. The most famous endorsements create an indelible connection between brands and their spokespeople. Looking at total company revenue, Pepsi is larger. But do you know how much Athletes earn for just one tweet. Sustainability. In 2016, Timberlake became an investor and the face of Bai flavored water. 9 LeBron James. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Stacker believes in making the worlds data more accessible through In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. 6. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Rob Lowes DirecTV commercials are wonderful examples of this niche. You've successfully signed in. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Coca-Cola Script Recycled Bottles Unisex Tee . Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. 4. Check your inbox and click the link. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. 2023 GOBankingRates. To say Logano is invested in theCoca-Colacompanyis a massive understatement. In 2005, she renewed the deal. Diet Pepsi. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy 3 The Coca . The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. The . One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Most notable endorsement: Diet Coke - $26 million. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Coca Cola Net Worth is $265 Billion in 2023. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. Sorry, something went wrong. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Get the latest insights directly to your inbox! Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. No woman in sports earns more than tennis superstar Serena Williams. Andy Garcia. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Success! Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Public Relations, . According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. Social Jockeys are some of the original "gig workers" because they work as independent contractors. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. But instead of placing jolly old Saint Nick in his red costume center stage, the . Sign up for our daily newsletter for the latest financial news and trending topics. storytelling. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. Curtis Jackson, a.k.a. Source. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Many top artists have been in the studio during the pandemic. Find out which celebrity endorsement deals were worth the most. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Walter McBride/Corbis via Getty Images. The campaign aims to deepen . How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling The answer is no, he created some "market noise.". See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. Coca-Cola Silver Bottle Opener . In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. And social media has boosted this to the next level of fame. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Related:Which Athletes Earn the Most Per Hour? Needless to say, corporations were ready to pounce when she turned pro two years later. 01/19/2022. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Required fields are marked *. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Spieth has highlighted the brand onhissocial mediaas well. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Kylie Jenner: Puma, $1 Million. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. She apparently actually appreciates what the company stands for. Coke vs. Pepsi. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. To that end, most Stacker stories are freely available to Endorsement Fee- 5 to 7 crores a day. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. $14.95. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . The shoe has now 33 editions and numerous re-releases and re-designs with different colors. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. . One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. All Right Reserved. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing.
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